FREE COST TOOL • AI UGC ADS
AI UGC Pricing &
Ad Cost Calculator
Estimate AI UGC pricing per generated ad and per approved video using Runway's official Product UGC API rates. Count duration, resolution, and rejected creative variants before setting a testing budget.
RUNWAY PRODUCT UGC · API BASELINE
336 credits for 8 seconds
12,096 credits across 36 generations
3 generated variants per approved ad
Official formula: the selected four-second base credits + each additional second × the published resolution rate. Monthly baseline = approved ads × generated variants per approved ad × credits per generation × $0.01. Sales tax may apply.
Separate API generation from a finished ad budget.
The Product UGC recipe generates a vertical creator-and-product clip from reference images and a creative brief. The API charge is only one layer of production. Editing, captions, music, human review, paid media, and the rights to use a person's likeness need their own line items.
BUDGET GUARDRAILS
Use your approval rate, not a vendor savings claim.
- The current Product UGC recipe supports 4–15 second vertical outputs at 720p or 1080p.
- 720p starts at 192 credits for four seconds and adds 36 credits per additional second.
- 1080p starts at 208 credits for four seconds and adds 40 credits per additional second.
- Runway API credits are documented at $0.01 each; sales tax may apply.
- Use reference images only when you have the necessary rights and consent for the person's likeness and the product asset.
AI UGC COST FAQ
Questions before you fund a creative test.
How much does an AI UGC video cost with the Runway API?
Product UGC generation starts with the selected resolution's four-second credit minimum, then adds credits for each additional second. This calculator converts those published credits at Runway's documented API price of $0.01 per credit.
Does this include creator fees, usage rights, editing, or ad spend?
No. It estimates the Runway API generation baseline only. Likeness and usage rights, paid-media spend, editing, human review, taxes, and other production costs are separate.
Why is cost per approved ad higher than cost per generation?
A creative-testing workflow may generate several variants before one is approved. Enter your own generated-variants-per-approved-ad assumption so rejected generations stay in the budget.
What video length can this calculator estimate?
The current Runway Product UGC recipe supports 4 to 15 seconds per generation. Budget a longer concept as multiple generated segments plus editing.
Are these rates guaranteed at checkout?
No. Runway may change pricing, availability, taxes, or account terms. Check the linked live documentation before purchasing credits.
Planning estimate only, not a provider quote. Results exclude taxes, ad spend, likeness and usage rights, editing, music, captions, human QA, and any later pricing or product change. Verify Runway's live documentation before purchasing credits.